Discover our latest Product Management Articles

The 5 most common mistakes in user interviews and the 5 most useful insights for you. In order to work in a truly customer-centred way, it is essential to talk to your target customer. As a product manager, it is your duty to understand what the customer actually needs.

Prototyping is a great thing. Even non-designers who work in product management should be able to visualize ideas in order to test them.

Personas are usually a collection of correlations and do not describe the causal relationship between buyer and product. This correlation is obtained via the situation of a customer and thus the information on how to improve the product.

✅What is solution space? ⚡️Was Is problem space? The distinction between problem space vs. solution space is extremely important in product management and the key to developing really good products 🚀 Learn the differences and how to apply them here 👍

Time and again, we face the same challenge with start-ups and our corporate clients: where do we get suitable interview candidates for customer interviews and qualitative interviews? Here is a top 10 list of acquisition channels for interview partners that we have used in the past.

Ash Maurya was guest at the Lean Startup Meetup in Munich, where we had the chance to interview him about Lean Startup and his ideas about the future of the methodology.

Asking customers about the features they require mostly leads to bad product performance and is not the way to go to become a customer centric product manager or company.